Executive coaching for leaders and teams navigating growth.
Structured coaching engagements for leaders at high-growth companies. A process that maximizes individual and team performance.
Built for leaders who are technically excellent but hitting the ceiling that skill alone cannot break through.
Proven methodology. Local presence.
Groove Management has coached leadership teams at companies from early-stage startups through IPO, including organizations acquired by Workday, SAP, and Dominion Energy. Their clients span manufacturing, biotech, therapeutics, and technology.
Igor Gorlatov, Executive Coach & Facilitator at Groove, is based at The Pearl Innovation District in Charlotte. He works with leaders across the health innovation ecosystem daily.
The people in the room with you.
Brian Formato
Founder, Groove Management
Brian has spent 20+ years in leadership development, working with executive teams from startups through IPO. He built Groove on a simple principle: leadership development should be experienced, not explained.
bformato@groovemanagement.com
Igor Gorlatov
Executive Coach & Facilitator
Igor coaches leaders at growth-stage technology and health innovation companies — CTOs, VPs, and directors working through team dysfunction, delegation, and the transition from technical expert to executive. Based at The Pearl in Charlotte.
igorlatov@groovemanagement.comWhat's included
One scoped engagement. A structured process, not open-ended sessions.
Chemistry session
A 30-minute conversation to determine fit. Not a pitch. If there is no match, there is no engagement.
Groove360 feedback
A structured 360 assessment collecting input from peers, direct reports, and managers. The data sets the agenda, not assumptions.
Debrief and goal setting
A deep session to review feedback, identify the core pattern, and define what changes over the next 6 to 12 months.
Biweekly coaching sessions
Two sessions per month. Each one focused on real situations, real decisions, and real discomfort. No worksheets.
Stakeholder check-ins
Periodic conversations with the leader’s manager or sponsor to track visible change. Coaching that only the coachee sees is not coaching.
What leaders say
From leaders who have been through the process.
“I unequivocally recommend Brian and Groove Management for their ability to effect genuine, practical change and for being outstanding partners in organizational development.”
Practical clarity during a critical leadership transition.
“Working with Igor from Groove Management was transformative during a critical period at Margik. We started conversations overwhelmed and uncertain, especially after navigating a challenging leadership transition. Igor expertly facilitated our discussions, bringing practical clarity and structure while creating space for us to uncover our insights. His approach equipped us with tangible, actionable next steps, significantly reducing our feeling of being overwhelmed and quickly creating meaningful momentum.”
Insightful, structured, and unlike anything experienced before.
“I had a fantastic experience working with Groove Management. Their process is insightful, structured, and highly effective — unlike anything I have experienced before. A joint session with my colleague gave us valuable clarity and alignment, and it was clear that Groove has a real talent for asking the right questions and drawing out meaningful insights. I can absolutely see referring others or collaborating again in the future.”
Thoroughly prepared. Chemistry was great.
“Igor was thoroughly prepared for our session so we hit the ground running. Chemistry was great, he is an awesome facilitator!”
Ready to invest in your leadership team?
The first step is a 30-minute conversation to see if there is a fit.