From Product to Revenue
The commercialization foundation every early-stage founder needs
You built the product. Now, how are you going to create revenue? A free, hands-on 90-minute workshop where you work on your own company: who to sell to first, who influences that decision, and how you reach them.
Free. Registration on Eventbrite. Only 20 spots.
Wednesday, November 18, 2026
8:30 – 10:00 AM ET
Connect Labs at The Pearl
905 Pearl Park Way, Charlotte
Fred Sheffield
Founder, 5 Stones Growth Systems
Free
Limited to the first 20 founders who register
Why this workshop
Founders put enormous time, energy and capital into building the product. Commercialization too often comes last, on the assumption that a great product, a compelling demo and a little marketing will lead to revenue on their own.
A great product doesn't automatically create a market, a buyer or a pipeline. Commercialization should develop alongside the product, not start when it is finished.
What you'll work on
- 1
Why should your market care?
- 2
Who is the one customer you should focus on first?
- 3
Who is the key influencer you need to reach?
- 4
How are you going to create access to that person?
No 90-minute slide marathon. Come ready to work on your business and challenge your assumptions.
What you leave with
- A clearer narrative for why your market should care
- A more focused commercialization strategy
- One specific action to start creating a path to revenue
Fred Sheffield
Founder, 5 Stones Growth Systems · Connect Labs member
Fred has spent more than 25 years helping health tech companies grow. He has led sales and marketing as Chief Revenue Officer at TeleVox Healthcare, Lightning Step Technologies, HealthPay24 and PMMC.
Through 5 Stones Growth Systems he works with health tech CEOs at the startup, scaleup and grow-up stages on predictable, sustainable growth. He is the author of Health Tech Giant Slayer: What CEOs Need to Know to Defeat Their Goliaths.
Event details
Wednesday, November 18, 2026
8:30 – 10:00 AM ET
Connect Labs at The Pearl, 905 Pearl Park Way, Charlotte, NC 28204
20 founders, first come, first served
Hosted by Fred Sheffield, 5 Stones Growth Systems. Registration is handled on Eventbrite.
Free for early-stage founders. Seats go to the first 20 who register.